Checklist for a Successful Ribbon Cutting
A Ribbon Cutting Ceremony is an important part of your overall marketing and advertising plan and is a great way to kick-off a grand opening of a business. It offers an opportunity to meet key leaders in the community and get acquaintedwith your neighbors, Chamber members and potential customers. The Lakeshore Chamber of Commerce would assist you in planning a successful event for your company. We know how to get optimum exposure for your company.
Scheduling a Ribbon Cutting with the Chamber should take place a minimum of three weeks prior to the event to allow the Chamber time to plan the
appropriate documentation, invite members of the Chamber’s Board of Directors, members of the Lakeshore Chamber of Commerce and dignitaries from our municipalities to join your celebration.
Food and beverages are often served, but it is your decision. Your plan can be as simple or elaborate as you like, whatever fits your budget.
What about food?
- Prepare your own
- Hire a caterer
- Morning events — coffee, juice, pastries, cake, etc.
- Afternoon events — light hors d’oeuvres, snacks, cookies, punch, beer/wine, sparkling wine (non-alcoholic), soft drinks, etc.
Chamber Board Members will help to make things go as smoothly as possible by:
- Writing a press release — this may also be written by your communications group if you like.
- Creating an event agenda — we’ll need input from you as to who your speakers will be for your organization. The Chamber President usually serves as master of Ceremonies to keep the program on schedule.
- Creating talking points for speakers.
- Inviting the Chamber’s Board of Directors, Members, and Chief Elected Officials from all municipalities and encourage them to attend your event.
- Putting you in touch with other Chamber businesses that can provide catering, deli and beverage services, publicity and even invitations.
- Bringing the over-sized ribbon cutting scissors and take pictures at the appointed time .
- Including a photo and acknowledgement of your ribbon cutting in Chamber publications and archives There is no charge for the Chamber’s involvement — it’s a value-added benefit of being a member. People generally anticipate spending about a half hour at the ceremony, so be prepared with collateral materials. Email the Chamber and schedule the ceremony Lakeshore.firstname.lastname@example.org
Who should I invite?
- Neighbor businesses
- Existing customers
- Suppliers to your trade
- Personal friends and family
- Others that have helped you achieve your success — accountants, attorneys, bankers, etc.
How can I promote my business to people?
- Choose a ribbon in corporate colors (can be purchased or homemade) OR what about a ribbon of cash to donate to your favorite charity
- Take pictures for your company and post them prominently where your staff and customers will have a chance to see them when the event is over. Don’t forget to keep copies for your company archives.
- Tours of your facility
- Gifts or souvenirs — a small gift for your guests can help to make your opening more successful — company give-away novelty, calendar, or other item with the firm’s name imprinted on it
- Drawings or door prizes
- Certificates or coupons
- Collateral materials: cards, brochures, literature
- Be organized — have details planned out in advance
- Move around — greet as many people as possible
Where do I want to “stage” the official photo?
- Choose a location
- Should we take pictures? Yes, to display at your business, for your historical archives and future advertisements
- Photos – include candid ceremony pictures, posed people shots and shots of the crowd.
- Choose individuals in advance who will be in the posed pictures.